{"id":2925,"date":"2019-03-06T11:01:43","date_gmt":"2019-03-06T11:01:43","guid":{"rendered":"https:\/\/www.contrado.co.uk\/blog\/?p=2925"},"modified":"2021-05-12T11:49:22","modified_gmt":"2021-05-12T10:49:22","slug":"artist-facebook-tips","status":"publish","type":"post","link":"https:\/\/www.contrado.co.uk\/blog\/artist-facebook-tips\/","title":{"rendered":"Facebook Tips for Artists: How to Grow Your Following From Zero"},"content":{"rendered":"\n<p>As an artist, you may think that Instagram is the only social media platform&nbsp;worth your time. It&#8217;s aesthetically focused, fosters niche communities and offers users a&nbsp;lot of creative inspiration. In a nutshell, it&#8217;s an artist&#8217;s haven. But Facebook, when used right, can be an effective marketing tool to promote your brand and artwork.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p>Skeptical? Understandable. Facebook is notorious for&nbsp;updating its algorithms, making&nbsp;it harder for small business pages to reach a viable audience. So aside from paid posts, you might be thinking there&#8217;s not much else you can do, but what if I told you otherwise? Use these following Facebook tips for artists to help turn your business page into a profitable platform for your artwork.<\/p>\n\n\n\n<h2>Facebook Tips for Artists<\/h2>\n\n\n\n<p>By the way, I&#8217;m not going to insult your intelligence by listing tips like &#8216;fill out your profile, include a link to your website&#8217; etc. Hopefully, that&#8217;s something you would naturally do. Right, okay, let&#8217;s go.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<h2>1. Be authentic<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p>When people go onto Facebook, they&#8217;re usually there to watch a funny dog video, share a few memes and keep&nbsp;up to&nbsp;date with friends and family. That&#8217;s why&nbsp;it&#8217;s&nbsp;important you remain authentic, showing your personality whilst&nbsp;still being&nbsp;on brand. Ultimately, you want to come across as a familiar, friendly face, not a corporate, faceless entity. Look at how FatCartArt combines her art with humour to engage her audience. Selling art doesn&#8217;t have to be so serious.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"476\" height=\"606\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffatcatart.ru%2Fvideos%2F1608361255911254%2F&amp;show_text=1&amp;width=476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" style=\"border: none; overflow: hidden;\"><\/iframe><\/figure>\n\n\n\n<h2>2. Give people incentive<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p>Out of all the artist Facebook pages, why should someone follow yours? Well, firstly, you need to carve out your target audience and establish the types of content they consume. From there, you&nbsp;should be able to decide what your page is going to offer followers. Much like a story, your Facebook needs an angle, and the content should differ from your other online channels.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p>Video content is insanely popular \u2013 each day there&#8217;s 8 billion video views on Facebook \u2013 so an idea is to use your Facebook page to share work in progress videos or simple art tutorials.&nbsp;Essentially, you need&nbsp;a hook; something that makes you stand out from the competition. This will&nbsp;give people an incentive to like and follow your&nbsp;page, in that you&#8217;re giving them&nbsp;exclusive&nbsp;content they can&#8217;t find anywhere else.<\/p>\n\n\n\n<h2>3. Interact with followers<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p>As I mentioned earlier, being personable is a must for artists to succeed at&nbsp;utilising&nbsp;Facebook successfully. If someone asked you a question to your face, unless you&#8217;re totally ignorant, chances are you would reply. When you post&nbsp;a&nbsp;mockup&nbsp;of an idea, why not&nbsp;ask for their opinion? After all, you want these people to end up buying your art, so through conversation you can discover what they like and ultimately give them more.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-2928\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"999\" height=\"639\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/iris-fb-capture-2.png\" alt=\"iris compiet art and illustration facebook post\" class=\"wp-image-2928\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/iris-fb-capture-2.png 999w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/iris-fb-capture-2-300x192.png 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/iris-fb-capture-2-768x491.png 768w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/iris-fb-capture-2-248x158.png 248w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption><em>Iris Compiet Art and Illustration<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h2>4. Post regularly<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p>Facebook newsfeed algorithms aren&#8217;t chronological. Instead, what the user sees on their feed is based on the profiles and pages they regularly engage with. To ensure&nbsp;you&#8217;re&nbsp;popping up on as many feeds as possible, you need to keep your page active. Post once a day as minimum&nbsp;and use Facebook insights to&nbsp;gauge&nbsp;the best time of day to post.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p>The stuff that you post should be relevant as well as regular. Stay on topic and evolve naturally as your audience does. Keep on track of your best performing posts&nbsp;to get an idea of the types of content your audience wants to see.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<h2>5. Don&#8217;t try a hard sell<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p>Facebook, despite having the option to tag products, isn&#8217;t a place where people necessarily go to shop.&nbsp;Obviously,&nbsp;you need to sell, but the art is with subtlety. You could limit your promotion posts to once every 2&nbsp;weeks&nbsp;but also&nbsp;have a photo album dedicated to pieces for sale&nbsp;that&nbsp;fans can peruse at their leisure. To make the transaction more personal, you could ask people who are interested in purchasing to Private Message you. This invitation is way more informal than leading people to a page asking for&nbsp;their&nbsp;payment details.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p>The process of buying art, in any form, is more nuanced than an everyday purchase. It&#8217;s intimate, personal and shouldn&#8217;t be rushed, so respect this when it comes to your audience.&nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-2929\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1133\" height=\"673\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/natalie-rymer-fb-capture.png\" alt=\"facebook marketing tips for artists\" class=\"wp-image-2929\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/natalie-rymer-fb-capture.png 1133w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/natalie-rymer-fb-capture-300x178.png 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/natalie-rymer-fb-capture-768x456.png 768w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2018\/03\/natalie-rymer-fb-capture-1024x608.png 1024w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><figcaption><em>Natalie Rymer Art<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Growing your brand does take time, and it&#8217;s not going to happen overnight. But if you persevere and dedicate time to your online channels, the results will pay off. Share your own facebook tips for artists below in the comments, and check out our video on 5 mistakes to avoid in regards to your business. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5 Mistakes Every Online Business Makes (And How to Avoid Them)\" width=\"1346\" height=\"757\" src=\"https:\/\/www.youtube.com\/embed\/VsQOcRHNRXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another way to develop a successful brand is through our #ContradoCreatives&nbsp;platform.&nbsp;With Contrado you can print your designs onto 100+ fabrics and over 400 handmade products and sell your art online.&nbsp;We work exclusively with the very best artists, selecting only outstanding creative talent from our applications.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p>Click the banner below to see how easy it is to become a #ContradoCreative&nbsp;and&nbsp;start selling your art online. POW!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.contrado.co.uk\/why-join-us?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=artist_sign_up\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/09\/sell-your-art-1.jpg\" alt=\"sell your art online\" class=\"wp-image-4917\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/09\/sell-your-art-1.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/09\/sell-your-art-1-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/09\/sell-your-art-1-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.contrado.co.uk\/fabric-swatch-pack\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3.jpg\" alt=\"\" class=\"wp-image-10924\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As an artist, you may think that Instagram is the only social media platform&nbsp;worth your time. It&#8217;s aesthetically focused, fosters niche communities and offers users a&nbsp;lot of creative inspiration. In a nutshell, it&#8217;s an artist&#8217;s haven. But Facebook, when used right, can be an effective marketing tool to promote your brand and artwork.&nbsp;&nbsp; Skeptical? Understandable. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Facebook Tips for Artists: How to Grow Your Following From Zero","_yoast_wpseo_metadesc":"Implement these 5 easy-to-follow Facebook tips for artists to increase your followers. Read on to make your business page stand out."},"categories":[778,2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Tips for Artists: How to Grow Your Following From Zero<\/title>\n<meta name=\"description\" content=\"Implement these 5 easy-to-follow Facebook tips for artists to increase your followers. Read on to make your business page stand out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contrado.co.uk\/blog\/artist-facebook-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Tips for Artists: How to Grow Your Following From Zero\" \/>\n<meta property=\"og:description\" content=\"Implement these 5 easy-to-follow Facebook tips for artists to increase your followers. 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