{"id":4323,"date":"2019-05-08T08:22:36","date_gmt":"2019-05-08T08:22:36","guid":{"rendered":"https:\/\/www.contrado.co.uk\/blog\/?p=4323"},"modified":"2021-01-28T13:51:29","modified_gmt":"2021-01-28T13:51:29","slug":"sewing-machine-manufacturers-brief-history-big-guns","status":"publish","type":"post","link":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/","title":{"rendered":"Sewing Machine Manufacturers &#8211; A Brief History of the Big Guns"},"content":{"rendered":"\n<p>The sewing machine, a wonderful invention that has one hell of a history. You may have seen our post on the History of the Sewing Machine. It really was a story full of scandal, failure, riots and death. This post is to explore sewing machine manufacturers in more detail. <\/p>\n\n\n\n<p>There are some big names that spring to mind when you think of sewing machine manufacturers. Many of them have an interesting history. We took a look at a brief history of the big guns in sewing machine manufacturing. When we had all that information we pieced together a timeline.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-2.jpg\" alt=\"sewing machine manufacturers - singer\" class=\"wp-image-4325\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-2.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-2-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-2-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<h3>The 1700s \u2013 Invented to Support<\/h3>\n\n\n\n<p>Enter the sewing machine. The first-ever sewing machine was invented in 1790, by an Englishman of the name Thomas Saint. Invented during the first Industrial Revolution it was intended to decrease the amount of work that manual sewing took.<\/p>\n\n\n\n<h3>The 1800s \u2013 The Boom of the Businesses<\/h3>\n\n\n\n<p>The 1800s were huge for sewing machine manufacturers, being the starting point for many of the major names. This was the boom of the sewing machine. Many different models were made throughout the early 1800s, as an improvement on the original in 1790. The first widely-used sewing machine in 1829, invented by a French tailor called Barthelemy Thimonnier.<\/p>\n\n\n\n<p>In 1851, one of the biggest names in sewing machine history was founded. An American company named I.M Singer &amp; Co was established. Founded by one Isaac Merritt Singer and a lawyer from New York, Edward Clark. In 1865 they changed the name to Singer Manufacturing Company, becoming The Singer Company almost 100 years later in 1963.<\/p>\n\n\n\n<p>The next major player to join the league was PFAFF in 1862. This was a German company founded by Georg Michael Pfaff. The first PFAFF sewing machine was handmade, specifically for sewing leather in shoemaking.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-3.jpg\" alt=\"PFAFF sewing machine manufacturers\" class=\"wp-image-4326\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-3.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-3-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-3-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<p>In 1872, Swedish company VSM Group (Viking Sewing Machines) joined the running. Previously known as Husqvarna, founded in 1689 as a royal arms factory. The need for ordering rifles was at a low. Finding it difficult to get orders, the artisans made a more bloodless product to manufacture. Thus, Husqvarna and Viking sewing machines came to be.<\/p>\n\n\n\n<h3>The Last of The Major Players in the 1800s<\/h3>\n\n\n\n<p>The last to join the ranks in the 1800s was Bernina. A Swiss company which was responsible for the first hemstitch sewing machine. It was invented in 1893 by Karl Friedrich Gegauf. By 1900 the \u2018workshop\u2019 had turned into a small factory with around 75 employees. In 1928 Karl Friedrich Gegauf died and his two sons took over the factory. Gustav Gegauf left in 1947, and the creative Fritz Gegauf let his character define the company from then. In 1959, Fritz Gegauf passed the torch of Benina\u2019s leadership to his daughter. Odette Ueltschi-Gegauf took over as president in 1979. Finally, Odette\u2019s son, Hanspeter Ueltschi, great-grandson of the original company founder, takes the reigns in 1988. He was a leader with great skill and a new flair and remains responsible for Bernina to this day.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-4.jpg\" alt=\"husqvarna\" class=\"wp-image-4327\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-4.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-4-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-4-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<h3>The Early 1900s \u2013 Late to the Party<\/h3>\n\n\n\n<p>111 years ago &#8211; in 1908 &#8211; Yasui Sewing Machine Company, in Nagoya, Japan was founded by Kanekichi Yasui. This might not instantly jump out at you as one of the main contenders. I can assure you, however, it is. In 1934 this company was renamed Nippon Sewing Machine Manufacturing Company. By 1955 this was Brother International Corporation and by 1962, Brother Industries Ltd.<\/p>\n\n\n\n<p>In 1921, Janome was founded by Yosaku Ose in Japan. Originally the Pine Sewing Machine factory and renamed to Janome Sewing Machine Company Ltd in 1954. Janome has made their name as leaders of innovation. They were the first to develop a home-use, computerised sewing machine in 1979. As well as the first to offer embroidery of professional style at home in 1990. Aaaaand the first to offer a long arm quilting machine for use at home in 2003.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-5.jpg\" alt=\"janome\" class=\"wp-image-4328\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-5.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-5-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-5-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<p>In 1934, Elna, a Swiss brand was founded by Dr Ramon Cases Robert, a Spanish engineer, and Andre Varaud. Another company to begin with a much more sombre purpose was Ateliers Mecaniques de Precision Tavaro SA. This was an export division of Tavannaes Watch Company. The company was known for artillery fuses used commonly in the German 88 mm anti-aircraft gun. Tavaro, at one time responsible for 11% of Swiss military sales to Nazi Germany, shifted to a more peaceful industry. Their first sewing machine left factories in 1940 due to an interruption by the Spanish Civil War.<\/p>\n\n\n\n<p>1938 saw Juki being founded in Tokyo, Japan, one of the leading sewing machine manufacturers. Producing initially industrial sewing machines and only more recently getting involved in domestic sewing machines.<\/p>\n\n\n\n<h3>The Late 1900s &#8211; The stragglers<\/h3>\n\n\n\n<p>In 1956, engineers and managers that were working in a Japanese enterprise redesigned the industrial overlocker for private use. The first prototype was made from wood and by 1963 it had been developed into a fully functional prototype. They presented this to the enterprise in 1964 and their design was not welcomed. This prompted them to resign and set up their own company, which saw the birth of the Baby Lock brand. Since then, the unique air-jet system and thread delivery systems have been implemented and are used throughout the range.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-6.jpg\" alt=\"\" class=\"wp-image-4329\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-6.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-6-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-6-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure><\/div>\n\n\n\n<h2>The Takeover Period<\/h2>\n\n\n\n<p>Since the 1990s, many of the bigger brands have changed hands, often merging.<\/p>\n\n\n\n<p>In 1995, Elna was de-registered, and it was later absorbed by Janome.<\/p>\n\n\n\n<p>In 1997, after changing hands multiple times, PFAFF was sold to its former subsidiary, which was Singer. This created the Singer-PFAFF Group. However, PFAFF filed for bankruptcy in 1999, which caused its separation from Singer once more. The rights were then sold to Husqvarna Viking.<\/p>\n\n\n\n<p>In 2004, Kohlberg and Company bought Singer. Kohlberg and Company was founded in 1987 and is a private equity firm which was founded in 1987 in New York.<\/p>\n\n\n\n<p>In 2006, Kohlberg &amp; Company, who at this point owned Singer, acquired the Swedish group, VSM (who now owned PFAFF) which then created SVP Worldwide, which stands for Singer Viking PFAFF Worldwide.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.contrado.co.uk\/fabric-material\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-CTA.jpg\" alt=\"\" class=\"wp-image-4330\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-CTA.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-CTA-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-CTA-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.contrado.co.uk\/fabric-swatch-pack\"><img loading=\"lazy\" width=\"825\" height=\"300\" src=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3.jpg\" alt=\"\" class=\"wp-image-10924\" srcset=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3.jpg 825w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3-300x109.jpg 300w, https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2022\/03\/Shop-Swatch-3-768x279.jpg 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The sewing machine, a wonderful invention that has one hell of a history. You may have seen our post on the History of the Sewing Machine. It really was a story full of scandal, failure, riots and death. This post is to explore sewing machine manufacturers in more detail. There are some big names that [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all."},"categories":[5,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sewing Machine Manufacturers - A Brief History of the Big Guns<\/title>\n<meta name=\"description\" content=\"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sewing Machine Manufacturers - A Brief History of the Big Guns\" \/>\n<meta property=\"og:description\" content=\"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/\" \/>\n<meta property=\"og:site_name\" content=\"Contrado Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T08:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T13:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.contrado.co.uk\/blog\/\",\"name\":\"Contrado Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.contrado.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg\",\"contentUrl\":\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg\",\"width\":825,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#webpage\",\"url\":\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/\",\"name\":\"Sewing Machine Manufacturers - A Brief History of the Big Guns\",\"isPartOf\":{\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#primaryimage\"},\"datePublished\":\"2019-05-08T08:22:36+00:00\",\"dateModified\":\"2021-01-28T13:51:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/#\/schema\/person\/cbe86a63f08c6bc756bc5f94c2c94f70\"},\"description\":\"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.contrado.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sewing Machine Manufacturers &#8211; A Brief History of the Big Guns\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/#\/schema\/person\/cbe86a63f08c6bc756bc5f94c2c94f70\",\"name\":\"Beca\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.contrado.co.uk\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e10cd4feec4f8b40d5c31898cc37d54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e10cd4feec4f8b40d5c31898cc37d54?s=96&d=mm&r=g\",\"caption\":\"Beca\"},\"description\":\"Beca is the Senior Content Manager for Contrado. She writes and edits website content, blog posts and more! She loves music, photography and learning new things - so if it contains a couple of 'fun facts' it's probably been written by Beca.\",\"url\":\"https:\/\/www.contrado.co.uk\/blog\/author\/beca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sewing Machine Manufacturers - A Brief History of the Big Guns","description":"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/","og_locale":"en_GB","og_type":"article","og_title":"Sewing Machine Manufacturers - A Brief History of the Big Guns","og_description":"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all.","og_url":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/","og_site_name":"Contrado Blog","article_published_time":"2019-05-08T08:22:36+00:00","article_modified_time":"2021-01-28T13:51:29+00:00","og_image":[{"width":825,"height":500,"url":"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg","path":"\/var\/www\/cdo\/uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg","size":"full","id":4324,"alt":"","pixels":412500,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Beca","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.contrado.co.uk\/blog\/#website","url":"https:\/\/www.contrado.co.uk\/blog\/","name":"Contrado Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.contrado.co.uk\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"ImageObject","@id":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#primaryimage","inLanguage":"en-GB","url":"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg","contentUrl":"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2019\/04\/sewing-machine-1.jpg","width":825,"height":500},{"@type":"WebPage","@id":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#webpage","url":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/","name":"Sewing Machine Manufacturers - A Brief History of the Big Guns","isPartOf":{"@id":"https:\/\/www.contrado.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#primaryimage"},"datePublished":"2019-05-08T08:22:36+00:00","dateModified":"2021-01-28T13:51:29+00:00","author":{"@id":"https:\/\/www.contrado.co.uk\/blog\/#\/schema\/person\/cbe86a63f08c6bc756bc5f94c2c94f70"},"description":"Sewing machine manufacturers add to the complex history of the humble sewing machine in huge ways! Find out the history behind it all.","breadcrumb":{"@id":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.contrado.co.uk\/blog\/sewing-machine-manufacturers-brief-history-big-guns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.contrado.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Sewing Machine Manufacturers &#8211; A Brief History of the Big Guns"}]},{"@type":"Person","@id":"https:\/\/www.contrado.co.uk\/blog\/#\/schema\/person\/cbe86a63f08c6bc756bc5f94c2c94f70","name":"Beca","image":{"@type":"ImageObject","@id":"https:\/\/www.contrado.co.uk\/blog\/#personlogo","inLanguage":"en-GB","url":"https:\/\/secure.gravatar.com\/avatar\/4e10cd4feec4f8b40d5c31898cc37d54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e10cd4feec4f8b40d5c31898cc37d54?s=96&d=mm&r=g","caption":"Beca"},"description":"Beca is the Senior Content Manager for Contrado. She writes and edits website content, blog posts and more! She loves music, photography and learning new things - so if it contains a couple of 'fun facts' it's probably been written by Beca.","url":"https:\/\/www.contrado.co.uk\/blog\/author\/beca\/"}]}},"_links":{"self":[{"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4323"}],"collection":[{"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4323"}],"version-history":[{"count":5,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4323\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4323\/revisions\/6823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/media\/4324"}],"wp:attachment":[{"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.contrado.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}