{"id":6158,"date":"2020-03-16T12:32:48","date_gmt":"2020-03-16T12:32:48","guid":{"rendered":"https:\/\/www.contrado.co.uk\/blog\/?p=6158"},"modified":"2021-05-12T12:09:24","modified_gmt":"2021-05-12T11:09:24","slug":"drop-shipping-marketing","status":"publish","type":"post","link":"https:\/\/www.contrado.co.uk\/blog\/drop-shipping-marketing\/","title":{"rendered":"Drop-Shipping Marketing: How to market your Shopify store"},"content":{"rendered":"\n

So, you\u2019ve got your storefront set up and looking beautiful. You\u2019ve sussed your supplier, so you know you\u2019re going to be supplying the best of the best of the best. You\u2019re roaring to go and ready to make your business empire blossom, but, there\u2019s just one snag. Nobody is here. Like that sweet little girl setting up her lemonade stand in her back garden, nobody seems to be passing by. There is a solution to this problem, a way to open the back gate and let the customers flood in. That solution is drop-shipping marketing. <\/p>\n\n\n\n

\"drop-shipping<\/figure>\n\n\n\n

Drop-shipping\nmarketing? How do I do that?<\/strong><\/h2>\n\n\n\n

Now, we know that you\u2019re not\nmarketers. In fact, you might be entirely new to the whole process of website\nmanagement. Well, we have so much <\/em>good news for you. Firstly, Shopify\ndoes have apps for a number of marketing purposes. This is great for those\nnovices who want a generalised approach. You can take a look at our free top picks here<\/a>.\nThere are both pros and cons to taking the app route. Pros: It\u2019s easy \u2013 super\neasy. The app does the hard work for you. \nCons: It\u2019s the same for everyone. Those app producers didn\u2019t make that\napp just for you, which means everybody that uses it is basically using the\nsame approach. <\/p>\n\n\n\n

So how do I make\nit more personal?<\/strong><\/h2>\n\n\n\n

Have you ever heard the phrase \u201cif you want something doing right, then do it yourself\u201d? Yeah, well, that. The best way to tailor your drop-shipping marketing to you is to do it yourself. As we said before, we know that you\u2019re not marketers. We know you probably don\u2019t exactly know where to begin. But, have you heard the other well-known phrase \u201ceveryone\u2019s gotta start somewhere\u201d? Well, that too. Which is why we\u2019ve put together this general marketing crash-course for drop-shippers, to get you started and on the drop-shipping marketing bandwagon. <\/p>\n\n\n\n

\"SEO<\/figure>\n\n\n\n

Drop-Shipping SEO<\/strong><\/h2>\n\n\n\n

SEO is a word (well, an abbreviation) that is thrown around a whole lot. But do we really know what it is? Do we know what it means? How to do it, and most importantly, how to do it well? SEO stands for Search Engine Optimisation. Put simply, it\u2019s making your store, your product pages and pretty much anything that you unleash into the World Wide Web super-appealing to search engines. Specifically, the Big G. <\/p>\n\n\n\n

There are so many ways that you can tailor your information so that they are optimised for search engines. From the words that you use to the information that you provide, right down to what you call your products. Each and every aspect directly affects how search engines look at your store. Nobody is going to become a drop-shipping marketing SEO pro overnight, so we\u2019ve summarised the basics for you so that you can be well on your way to getting noticed by the robots. <\/p>\n\n\n\n

SEO basics<\/h3>\n\n\n\n