{"id":6403,"date":"2020-06-17T11:25:00","date_gmt":"2020-06-17T10:25:00","guid":{"rendered":"https:\/\/www.contrado.co.uk\/blog\/?p=6403"},"modified":"2021-12-14T13:36:16","modified_gmt":"2021-12-14T13:36:16","slug":"how-to-brand-my-own-products","status":"publish","type":"post","link":"https:\/\/www.contrado.co.uk\/blog\/how-to-brand-my-own-products\/","title":{"rendered":"How to Brand My Own Products To Increase Brand Recognition"},"content":{"rendered":"\n

How to brand my own products is something we hear all the time. Building a high-quality brand identity is just as important as providing your customer high-quality products. Think about your preferred brands and what makes them your favourite? You\u2019ll often find it\u2019s not always just the product itself, but the whole experience of buying something from them. <\/p>\n\n\n\n

Presenting your brand to your customers is much more than just delivering a product: It\u2019s about the attention to detail given when delivering the product: It\u2019s about the packaging, the personalised thank you notes in each order or simply the nice tags. <\/p>\n\n\n\n

We\u2019ve collated a number of options that will help you to decide to brand your own products. You pick and mix from the options to find the perfect fit for you. <\/p>\n\n\n\n

\"brand<\/figure>\n\n\n\n

What are the benefits to branding my own products? <\/h2>\n\n\n\n

Branding your products gives your business a level of uniqueness: It helps you stand out from the crowd, and depending which direction you go in terms of branding possibilities, it can help to build brand loyalty in a very busy online space. <\/p>\n\n\n\n

Adding branded logos to business cards,\ntags and stitched in labels gives a more premium feel to the product too \u2013\nallowing you to gain trust from your customers for your quality of product and\nthe brand it represents.<\/p>\n\n\n\n

Private label: how to brand my own products for drop-shipping <\/h2>\n\n\n\n

Drop-shipping means your customer will receive their item directly from your supplier without any input from yourself during the delivery process. So when can you add your brand personality? <\/p>\n\n\n\n

Contrado can help you: When designing your products for drop-shipping or your Shopify store, we allow you to add your own brand logo and style to the labels. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In the Contrado design interface, you can opt to \u2018design label\u2019 for all our clothing products. This means that along with all the important things like composition and washing instructions, you can add your logo and anything else you want.  <\/p>\n\n\n\n

Why not add a sweet motivational message to\ntags to add that extra little something to your products for the customer?<\/p>\n\n\n\n

What are the benefits of private label products? <\/h2>\n\n\n\n

Branding your products at the development stage has many benefits: The main one of course is the automation. Your products can be delivered directly from your supplier, and you don\u2019t need to worry about repackaging and shipping each item yourself. 
This is particularly helpful for anyone selling products as part of their side hustle \u2013 it saves time and ensures your customers keep receiving great quality products on time, even when you get busier with your other job or family life.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

White label products: how to brand my own products at home <\/h2>\n\n\n\n

White label products are bought without\ntags, and branded by you at home or your office. If you\u2019re looking to sell\nwholesale, or in a store, this is a great way to buy in bulk and brand after. <\/p>\n\n\n\n

White label products are entirely unbranded, so it will be down to you to make your brand stand out on the product after you\u2019ve bought it. This could by with a stitch in tag that you\u2019ve made or ordered elsewhere, or a paper tag that can be attached to your items with a safety pin or string. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

How to brand my own products with special packaging <\/h2>\n\n\n\n

Everyone loves getting post and parcels \u2013\nit\u2019s just one of those small, everyday thrills we can all relate to. So why not\nmake that experience even more special for your customers with special\npackaging? <\/p>\n\n\n\n

Using branded stickers or adding nice tissue paper to the packaging are just small, affordable ways to make your brand feel more premium and personal. <\/p>\n\n\n\n

Using our branding station to brand your own products<\/h2>\n\n\n\n

You can create <\/a>your products; choosing the fabrics, colours, size, print, and then see when you’ve made commission. The way it works is 20% base commission and then 25% if your copy knocks our socks off! All the products you’ve made can be viewed in the branding station, alongside any products you’ve bought yourself. Via Shopify you can sell your Contrado<\/a> products, and this can be connected easily all in the branding station too. So you really have everything all together, which takes a lot of stress away.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

If you want to take it a step further, use\nquirky printed packaging or boxes. Everyone loves a little sparkle, so add\nsparkle to your packaging! Remember, brand loyalty comes from the whole\nexperience \u2013 not just the product. <\/p>\n\n\n\n

Personalised thank you notes<\/h2>\n\n\n\n

If you think about it, every customer who orders from you is not only buying a great product but choosing to support you and your business. So let them know you are grateful: A personalised note in your packaging could make someone\u2019s day.
Make this easier by printing business cards and adding your own small thank you, and the customer\u2019s name in pen for each order. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If you\u2019ve seen a customer order from your store for a second time, or even multiple times, showing your gratitude with a personalised message, and even a thankyou discount off their next order is a great way to gain brand loyalty. Send them few sweets in their next order if this matches the personality of your brand, too. It\u2019s the perfect way to show your appreciation for their support. It\u2019s these personal additions that really make your brand stand out.<\/p>\n\n\n\n

Bonus Tip<\/h3>\n\n\n\n

Now your product branding is on point there are a few more areas you need to make sure are sorted in regards to your online business. Check out our video to discover our helpful tips on easy mistakes to avoid. <\/p>\n\n\n\n

\n