![\"how](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/featured.png\")
<\/figure>\n\n\n\nSounds obvious, doesn\u2019t it? Well, there\u2019s more to setting up a store than entering your email address. Our top featured artists have put care and creativity into every aspect of their store, ensuring it represents their brand to the fullest. Here are the fields to look out for:<\/p>\n\n\n\n
Store Name<\/h3>\n\n\n\n
Your store should have a catchy, creative name that stands out in the crowd.<\/p>\n\n\n\n
Tagline<\/h3>\n\n\n\n
Taglines are a visible one-liner that sits above all the products in your store. Less descriptive than your artist bio, your tagline should offer a bite-sized piece of your creative style and product range.<\/p>\n\n\n\n
Artist Bio<\/h3>\n\n\n\n
This is a detailed description of your story as an artist. Many artists choose to mention their schooling, inspiration, exhibitions, art style, methods of creating, and other artistic pursuits here.<\/p>\n\n\n\n
Logo<\/h3>\n\n\n\n
Add your brand\u2019s logo, your picture, a popular design, or another image to introduce yourself to your customers.<\/p>\n\n\n\n
Banner<\/h3>\n\n\n\n
Add your best selling design, some of your products, or another banner to give customers a visual of your brand and style.<\/p>\n\n\n\n
Example: Emeline<\/a><\/h3>\n\n\n\nOne of our best selling artists, Emeline has this down to a science:<\/p>\n\n\n\n![\"Emeline](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/image-3.png\")
<\/a><\/figure>\n\n\n\nThe banner\u2019s design, bold contrasting logo, detailed artist\u2019s bio, and minimalist tagline all give an air of professionalism and expertise to Emeline\u2019s store. In short, her store design is brilliant.<\/p>\n\n\n\n
Highlights<\/h3>\n\n\n\n- Simple yet unique store name<\/li>
- Brightly colored, eye-catching logo<\/li>
- Best-selling design as the banner<\/li>
- Tagline is succinct and descriptive<\/li>
- Bio is detailed, engaging, and impressive<\/li><\/ul>\n\n\n\n
Step 2: Collections & Products<\/h2>\n\n\n\n![\"Getting](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/shutterstock_1653668386-1024x682-1.png\")
<\/figure>\n\n\n\nStores perform best with a wide variety of products. A versatile product range means you\u2019re more likely to cater to your customers needs, and organised collections make for an easier browsing experience. Here\u2019s the main criteria:<\/p>\n\n\n\n
Lots of Products<\/h3>\n\n\n\n
Load up your store with products. The more products you add, the more likely you are to appear throughout the website, and the more likely you are to offer something a customer is looking for.<\/p>\n\n\n\n
Versatile Range<\/h3>\n\n\n\n
Many artists choose to focus on a specific niche like vacation wear, homeware, or fitness accessories, while others design as many products as they can. Both approaches are absolutely fine, but, make sure there\u2019s versatility in your offering!<\/p>\n\n\n\n
Different Designs on Different Products<\/h3>\n\n\n\n
As well as a wide product offering, each product should boast multiple designs of yours. Giving your customers options for each product is a sure-fire way to guarantee sales.<\/p>\n\n\n\n
Multiple Collections<\/h3>\n\n\n\n
Now, the key to having a large product range is organising it coherently. Most artists focus on one product in each selection, but some separate by design or group similar products together (ie. suitcase, luggage tags and luggage straps).<\/p>\n\n\n\n
Check for New Product Releases<\/h3>\n\n\n\n
We\u2019re always cooking up new and exciting products for you to design! Customers are always on the lookout for new items, so keep your store up-to-date with new product launches.<\/p>\n\n\n\n
Add New Products Regularly<\/h3>\n\n\n\n
Keeping your store active with fresh products and designs is the best way to captivate your audience. It also tells our algorithm that you\u2019re working hard on your store, which results in a higher chance of being featured.<\/p>\n\n\n\n
Example: Mentalembellisher<\/a><\/h3>\n\n\n\nA Contrado veteran, Mentalembellisher has been with us since the beginning and boasts a beautifully unique range of products. You can find a whopping 1,502 products in her store, all neatly separated into 70+ collections.<\/p>\n\n\n\n![\"mentalembellisher](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/image-4-1024x683-1.png\")
<\/a><\/figure>\n\n\n\nStep 3: Getting Your Designs Right<\/h2>\n\n\n\n![\"how](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/shutterstock_1612531528-1024x581-1.jpg\")
<\/figure>\n\n\n\nHigh-quality designs are a big part of actually getting sales. You won\u2019t attract much attention if your designs are low-res, not covering the whole panel, or poorly formatted. Here are the most common mistakes to look out for:<\/p>\n\n\n\n
Avoid White Borders<\/h3>\n\n\n\n
Make sure your image covers the entire surface area of the product. If your image is too small, try a repeat pattern or add a background colour. This is especially important for round products like plates.<\/p>\n\n\n\n
Design Every Panel<\/h3>\n\n\n\n
It seems obvious, but make sure every panel of the product is designed to completion. Leaving even one part out may make the product look incomplete and discourage the customer from buying.<\/p>\n\n\n\n
High-Quality Images<\/h3>\n\n\n\n
Make sure your images aren\u2019t low resolution or faulty in any way. We\u2019ve got tons of helpful resources to help you prepare your design in our FAQs<\/a>.<\/p>\n\n\n\nExample: Inkymole<\/a><\/h3>\n\n\n\nA fan favorite, Inkymole offers a wide range of designs that are expertly formatted to complement the shape of each product. For example, she utilises the unique shape of our face masks with eye-catching and cleverly placed designs. <\/p>\n\n\n\n![\"inkymole](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/image-5-1024x519-1.png\")
<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Versatile shapes, colors, and textures in each design<\/li>
- Cleverly shaped to complement the mask<\/li>
- Clear, crisp, and well-made designs<\/li>
- Covers every inch of the product<\/li>
- No white borders, low resolution, or parts left blank<\/li><\/ul>\n\n\n\n
Step 4: Checking Content Quality<\/h2>\n\n\n\n![\"getting](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/shutterstock_1182731287-1024x768-1.jpg\")
<\/figure>\n\n\n\nAnd last, but definitely not least, you need to check your content quality, AKA product titles & descriptions! Content is an essential part of securing the sale and many artists neglect this important step. It needs to meet the following criteria:<\/p>\n\n\n\n
Nailing Your Product Title<\/h3>\n\n\n\n
Your product name should follow this formula: \u2018Product Name \u2013 Descriptor\u2019. For example, \u2018Espadrilles \u2013 Tropical Flora\u2019. Putting the product first will make it easier for customers to find you. Avoid writing titles that are more than 2 lines \u2013 excessively long titles can put people off from buying your product.<\/p>\n\n\n\n
Sell the Product Well<\/h3>\n\n\n\n
Assume each customer knows nothing about the product they\u2019re looking at. The description is where they look for that information! Mention the materials, how it\u2019s made, and any luxurious key points that would appeal to your customer.<\/p>\n\n\n\n
Add Sizes, Sets & Dimensions<\/h3>\n\n\n\n
Sizing & dimensions should always be included in the description, as well as the set size, especially if you\u2019ve locked any product options. Be sure to include them so your customer can make an informed purchase. Size charts are always included in product pages, so no need to add these.<\/p>\n\n\n\n
Discuss Your Design<\/h3>\n\n\n\n
What sets your product apart is the design. That\u2019s why your customer clicked on it in the first place. They want to know what inspired you, how you created it, why you named it that, and so on. Connect with them on a personal level and describe your artistic process.<\/p>\n\n\n\n
Spelling and Grammar<\/h3>\n\n\n\n
Lets take it back to first grade for a second: spelling matters. Your customer\u2019s trust automatically goes down if they see a glaring spelling or grammatical error in your description. Triple-check your writing to make sure it\u2019s correct.<\/p>\n\n\n\n
Word Count<\/h3>\n\n\n\n
The sweet spot for product descriptions is 70 words, about 6 lines. The max amount is 150 words. Try to get as close to 70 words as you can, and fill your description with information about your design, the product itself, and how the custom can use your product.<\/p>\n\n\n\n
Active Voice vs. Passive Voice<\/h3>\n\n\n\n
Utilise active voice & avoid sounding passive in product descriptions. Passive voice sounds something like, \u2018With our Tiger Yoga Mat you will be able to work out in style.\u2019 Active voice, in contrast, says \u2018Work out in style with our Tiger Yoga Mat!\u2019<\/p>\n\n\n\n
Don\u2019t Copy & Paste<\/h3>\n\n\n\n
Search engines scan for duplicate content and won\u2019t show your product page if your content is the same as another page or website, so never copy and paste your title or description. Instead, take care to write unique content for every product.<\/p>\n\n\n\n
What Not to Include<\/h3>\n\n\n\n
No phone numbers, emails, addresses, or other contact information should go in your product description \u2013 that\u2019s for your artist bio. Your website link shouldn\u2019t be here, either \u2013 you don\u2019t want to lead your customer away from the product page.<\/p>\n\n\n\n
Example: Patricia Shea Designs<\/a><\/h3>\n\n\n\nKnown for her vibrant, intricate watercolor patterns, Patricia Shea is not just a talented artist but a copywriting prodigy as well! Her product descriptions are informative, conversational, and give the customer incentive to buy.<\/p>\n\n\n\n![\"Patricia](\"https:\/\/www.contrado.co.uk\/blog\/wp-content\/uploads\/2020\/11\/image-9.png\")
<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Describes & sells the design well<\/li>
- Casual yet informative tone<\/li>
- Persuasive, really sells the product<\/li>
- Encourages customer to buy more products<\/li>
- 71 words \u2013 perfect!<\/li><\/ul>\n\n\n\n
Want more tips? Check out our helpful video below to learn more!<\/p>\n\n\n\n
<\/a><\/figure>\n\n\n\nThe banner\u2019s design, bold contrasting logo, detailed artist\u2019s bio, and minimalist tagline all give an air of professionalism and expertise to Emeline\u2019s store. In short, her store design is brilliant.<\/p>\n\n\n\n
Highlights<\/h3>\n\n\n\n- Simple yet unique store name<\/li>
- Brightly colored, eye-catching logo<\/li>
- Best-selling design as the banner<\/li>
- Tagline is succinct and descriptive<\/li>
- Bio is detailed, engaging, and impressive<\/li><\/ul>\n\n\n\n
Step 2: Collections & Products<\/h2>\n\n\n\n<\/figure>\n\n\n\nStores perform best with a wide variety of products. A versatile product range means you\u2019re more likely to cater to your customers needs, and organised collections make for an easier browsing experience. Here\u2019s the main criteria:<\/p>\n\n\n\n
Lots of Products<\/h3>\n\n\n\n
Load up your store with products. The more products you add, the more likely you are to appear throughout the website, and the more likely you are to offer something a customer is looking for.<\/p>\n\n\n\n
Versatile Range<\/h3>\n\n\n\n
Many artists choose to focus on a specific niche like vacation wear, homeware, or fitness accessories, while others design as many products as they can. Both approaches are absolutely fine, but, make sure there\u2019s versatility in your offering!<\/p>\n\n\n\n
Different Designs on Different Products<\/h3>\n\n\n\n
As well as a wide product offering, each product should boast multiple designs of yours. Giving your customers options for each product is a sure-fire way to guarantee sales.<\/p>\n\n\n\n
Multiple Collections<\/h3>\n\n\n\n
Now, the key to having a large product range is organising it coherently. Most artists focus on one product in each selection, but some separate by design or group similar products together (ie. suitcase, luggage tags and luggage straps).<\/p>\n\n\n\n
Check for New Product Releases<\/h3>\n\n\n\n
We\u2019re always cooking up new and exciting products for you to design! Customers are always on the lookout for new items, so keep your store up-to-date with new product launches.<\/p>\n\n\n\n
Add New Products Regularly<\/h3>\n\n\n\n
Keeping your store active with fresh products and designs is the best way to captivate your audience. It also tells our algorithm that you\u2019re working hard on your store, which results in a higher chance of being featured.<\/p>\n\n\n\n
Example: Mentalembellisher<\/a><\/h3>\n\n\n\nA Contrado veteran, Mentalembellisher has been with us since the beginning and boasts a beautifully unique range of products. You can find a whopping 1,502 products in her store, all neatly separated into 70+ collections.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nStep 3: Getting Your Designs Right<\/h2>\n\n\n\n<\/figure>\n\n\n\nHigh-quality designs are a big part of actually getting sales. You won\u2019t attract much attention if your designs are low-res, not covering the whole panel, or poorly formatted. Here are the most common mistakes to look out for:<\/p>\n\n\n\n
Avoid White Borders<\/h3>\n\n\n\n
Make sure your image covers the entire surface area of the product. If your image is too small, try a repeat pattern or add a background colour. This is especially important for round products like plates.<\/p>\n\n\n\n
Design Every Panel<\/h3>\n\n\n\n
It seems obvious, but make sure every panel of the product is designed to completion. Leaving even one part out may make the product look incomplete and discourage the customer from buying.<\/p>\n\n\n\n
High-Quality Images<\/h3>\n\n\n\n
Make sure your images aren\u2019t low resolution or faulty in any way. We\u2019ve got tons of helpful resources to help you prepare your design in our FAQs<\/a>.<\/p>\n\n\n\nExample: Inkymole<\/a><\/h3>\n\n\n\nA fan favorite, Inkymole offers a wide range of designs that are expertly formatted to complement the shape of each product. For example, she utilises the unique shape of our face masks with eye-catching and cleverly placed designs. <\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Versatile shapes, colors, and textures in each design<\/li>
- Cleverly shaped to complement the mask<\/li>
- Clear, crisp, and well-made designs<\/li>
- Covers every inch of the product<\/li>
- No white borders, low resolution, or parts left blank<\/li><\/ul>\n\n\n\n
Step 4: Checking Content Quality<\/h2>\n\n\n\n<\/figure>\n\n\n\nAnd last, but definitely not least, you need to check your content quality, AKA product titles & descriptions! Content is an essential part of securing the sale and many artists neglect this important step. It needs to meet the following criteria:<\/p>\n\n\n\n
Nailing Your Product Title<\/h3>\n\n\n\n
Your product name should follow this formula: \u2018Product Name \u2013 Descriptor\u2019. For example, \u2018Espadrilles \u2013 Tropical Flora\u2019. Putting the product first will make it easier for customers to find you. Avoid writing titles that are more than 2 lines \u2013 excessively long titles can put people off from buying your product.<\/p>\n\n\n\n
Sell the Product Well<\/h3>\n\n\n\n
Assume each customer knows nothing about the product they\u2019re looking at. The description is where they look for that information! Mention the materials, how it\u2019s made, and any luxurious key points that would appeal to your customer.<\/p>\n\n\n\n
Add Sizes, Sets & Dimensions<\/h3>\n\n\n\n
Sizing & dimensions should always be included in the description, as well as the set size, especially if you\u2019ve locked any product options. Be sure to include them so your customer can make an informed purchase. Size charts are always included in product pages, so no need to add these.<\/p>\n\n\n\n
Discuss Your Design<\/h3>\n\n\n\n
What sets your product apart is the design. That\u2019s why your customer clicked on it in the first place. They want to know what inspired you, how you created it, why you named it that, and so on. Connect with them on a personal level and describe your artistic process.<\/p>\n\n\n\n
Spelling and Grammar<\/h3>\n\n\n\n
Lets take it back to first grade for a second: spelling matters. Your customer\u2019s trust automatically goes down if they see a glaring spelling or grammatical error in your description. Triple-check your writing to make sure it\u2019s correct.<\/p>\n\n\n\n
Word Count<\/h3>\n\n\n\n
The sweet spot for product descriptions is 70 words, about 6 lines. The max amount is 150 words. Try to get as close to 70 words as you can, and fill your description with information about your design, the product itself, and how the custom can use your product.<\/p>\n\n\n\n
Active Voice vs. Passive Voice<\/h3>\n\n\n\n
Utilise active voice & avoid sounding passive in product descriptions. Passive voice sounds something like, \u2018With our Tiger Yoga Mat you will be able to work out in style.\u2019 Active voice, in contrast, says \u2018Work out in style with our Tiger Yoga Mat!\u2019<\/p>\n\n\n\n
Don\u2019t Copy & Paste<\/h3>\n\n\n\n
Search engines scan for duplicate content and won\u2019t show your product page if your content is the same as another page or website, so never copy and paste your title or description. Instead, take care to write unique content for every product.<\/p>\n\n\n\n
What Not to Include<\/h3>\n\n\n\n
No phone numbers, emails, addresses, or other contact information should go in your product description \u2013 that\u2019s for your artist bio. Your website link shouldn\u2019t be here, either \u2013 you don\u2019t want to lead your customer away from the product page.<\/p>\n\n\n\n
Example: Patricia Shea Designs<\/a><\/h3>\n\n\n\nKnown for her vibrant, intricate watercolor patterns, Patricia Shea is not just a talented artist but a copywriting prodigy as well! Her product descriptions are informative, conversational, and give the customer incentive to buy.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Describes & sells the design well<\/li>
- Casual yet informative tone<\/li>
- Persuasive, really sells the product<\/li>
- Encourages customer to buy more products<\/li>
- 71 words \u2013 perfect!<\/li><\/ul>\n\n\n\n
Want more tips? Check out our helpful video below to learn more!<\/p>\n\n\n\n
Step 2: Collections & Products<\/h2>\n\n\n\n<\/figure>\n\n\n\nStores perform best with a wide variety of products. A versatile product range means you\u2019re more likely to cater to your customers needs, and organised collections make for an easier browsing experience. Here\u2019s the main criteria:<\/p>\n\n\n\n
Lots of Products<\/h3>\n\n\n\n
Load up your store with products. The more products you add, the more likely you are to appear throughout the website, and the more likely you are to offer something a customer is looking for.<\/p>\n\n\n\n
Versatile Range<\/h3>\n\n\n\n
Many artists choose to focus on a specific niche like vacation wear, homeware, or fitness accessories, while others design as many products as they can. Both approaches are absolutely fine, but, make sure there\u2019s versatility in your offering!<\/p>\n\n\n\n
Different Designs on Different Products<\/h3>\n\n\n\n
As well as a wide product offering, each product should boast multiple designs of yours. Giving your customers options for each product is a sure-fire way to guarantee sales.<\/p>\n\n\n\n
Multiple Collections<\/h3>\n\n\n\n
Now, the key to having a large product range is organising it coherently. Most artists focus on one product in each selection, but some separate by design or group similar products together (ie. suitcase, luggage tags and luggage straps).<\/p>\n\n\n\n
Check for New Product Releases<\/h3>\n\n\n\n
We\u2019re always cooking up new and exciting products for you to design! Customers are always on the lookout for new items, so keep your store up-to-date with new product launches.<\/p>\n\n\n\n
Add New Products Regularly<\/h3>\n\n\n\n
Keeping your store active with fresh products and designs is the best way to captivate your audience. It also tells our algorithm that you\u2019re working hard on your store, which results in a higher chance of being featured.<\/p>\n\n\n\n
Example: Mentalembellisher<\/a><\/h3>\n\n\n\nA Contrado veteran, Mentalembellisher has been with us since the beginning and boasts a beautifully unique range of products. You can find a whopping 1,502 products in her store, all neatly separated into 70+ collections.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nStep 3: Getting Your Designs Right<\/h2>\n\n\n\n<\/figure>\n\n\n\nHigh-quality designs are a big part of actually getting sales. You won\u2019t attract much attention if your designs are low-res, not covering the whole panel, or poorly formatted. Here are the most common mistakes to look out for:<\/p>\n\n\n\n
Avoid White Borders<\/h3>\n\n\n\n
Make sure your image covers the entire surface area of the product. If your image is too small, try a repeat pattern or add a background colour. This is especially important for round products like plates.<\/p>\n\n\n\n
Design Every Panel<\/h3>\n\n\n\n
It seems obvious, but make sure every panel of the product is designed to completion. Leaving even one part out may make the product look incomplete and discourage the customer from buying.<\/p>\n\n\n\n
High-Quality Images<\/h3>\n\n\n\n
Make sure your images aren\u2019t low resolution or faulty in any way. We\u2019ve got tons of helpful resources to help you prepare your design in our FAQs<\/a>.<\/p>\n\n\n\nExample: Inkymole<\/a><\/h3>\n\n\n\nA fan favorite, Inkymole offers a wide range of designs that are expertly formatted to complement the shape of each product. For example, she utilises the unique shape of our face masks with eye-catching and cleverly placed designs. <\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Versatile shapes, colors, and textures in each design<\/li>
- Cleverly shaped to complement the mask<\/li>
- Clear, crisp, and well-made designs<\/li>
- Covers every inch of the product<\/li>
- No white borders, low resolution, or parts left blank<\/li><\/ul>\n\n\n\n
Step 4: Checking Content Quality<\/h2>\n\n\n\n<\/figure>\n\n\n\nAnd last, but definitely not least, you need to check your content quality, AKA product titles & descriptions! Content is an essential part of securing the sale and many artists neglect this important step. It needs to meet the following criteria:<\/p>\n\n\n\n
Nailing Your Product Title<\/h3>\n\n\n\n
Your product name should follow this formula: \u2018Product Name \u2013 Descriptor\u2019. For example, \u2018Espadrilles \u2013 Tropical Flora\u2019. Putting the product first will make it easier for customers to find you. Avoid writing titles that are more than 2 lines \u2013 excessively long titles can put people off from buying your product.<\/p>\n\n\n\n
Sell the Product Well<\/h3>\n\n\n\n
Assume each customer knows nothing about the product they\u2019re looking at. The description is where they look for that information! Mention the materials, how it\u2019s made, and any luxurious key points that would appeal to your customer.<\/p>\n\n\n\n
Add Sizes, Sets & Dimensions<\/h3>\n\n\n\n
Sizing & dimensions should always be included in the description, as well as the set size, especially if you\u2019ve locked any product options. Be sure to include them so your customer can make an informed purchase. Size charts are always included in product pages, so no need to add these.<\/p>\n\n\n\n
Discuss Your Design<\/h3>\n\n\n\n
What sets your product apart is the design. That\u2019s why your customer clicked on it in the first place. They want to know what inspired you, how you created it, why you named it that, and so on. Connect with them on a personal level and describe your artistic process.<\/p>\n\n\n\n
Spelling and Grammar<\/h3>\n\n\n\n
Lets take it back to first grade for a second: spelling matters. Your customer\u2019s trust automatically goes down if they see a glaring spelling or grammatical error in your description. Triple-check your writing to make sure it\u2019s correct.<\/p>\n\n\n\n
Word Count<\/h3>\n\n\n\n
The sweet spot for product descriptions is 70 words, about 6 lines. The max amount is 150 words. Try to get as close to 70 words as you can, and fill your description with information about your design, the product itself, and how the custom can use your product.<\/p>\n\n\n\n
Active Voice vs. Passive Voice<\/h3>\n\n\n\n
Utilise active voice & avoid sounding passive in product descriptions. Passive voice sounds something like, \u2018With our Tiger Yoga Mat you will be able to work out in style.\u2019 Active voice, in contrast, says \u2018Work out in style with our Tiger Yoga Mat!\u2019<\/p>\n\n\n\n
Don\u2019t Copy & Paste<\/h3>\n\n\n\n
Search engines scan for duplicate content and won\u2019t show your product page if your content is the same as another page or website, so never copy and paste your title or description. Instead, take care to write unique content for every product.<\/p>\n\n\n\n
What Not to Include<\/h3>\n\n\n\n
No phone numbers, emails, addresses, or other contact information should go in your product description \u2013 that\u2019s for your artist bio. Your website link shouldn\u2019t be here, either \u2013 you don\u2019t want to lead your customer away from the product page.<\/p>\n\n\n\n
Example: Patricia Shea Designs<\/a><\/h3>\n\n\n\nKnown for her vibrant, intricate watercolor patterns, Patricia Shea is not just a talented artist but a copywriting prodigy as well! Her product descriptions are informative, conversational, and give the customer incentive to buy.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Describes & sells the design well<\/li>
- Casual yet informative tone<\/li>
- Persuasive, really sells the product<\/li>
- Encourages customer to buy more products<\/li>
- 71 words \u2013 perfect!<\/li><\/ul>\n\n\n\n
Want more tips? Check out our helpful video below to learn more!<\/p>\n\n\n\n
<\/figure>\n\n\n\nStores perform best with a wide variety of products. A versatile product range means you\u2019re more likely to cater to your customers needs, and organised collections make for an easier browsing experience. Here\u2019s the main criteria:<\/p>\n\n\n\n
Lots of Products<\/h3>\n\n\n\n
Load up your store with products. The more products you add, the more likely you are to appear throughout the website, and the more likely you are to offer something a customer is looking for.<\/p>\n\n\n\n
Versatile Range<\/h3>\n\n\n\n
Many artists choose to focus on a specific niche like vacation wear, homeware, or fitness accessories, while others design as many products as they can. Both approaches are absolutely fine, but, make sure there\u2019s versatility in your offering!<\/p>\n\n\n\n
Different Designs on Different Products<\/h3>\n\n\n\n
As well as a wide product offering, each product should boast multiple designs of yours. Giving your customers options for each product is a sure-fire way to guarantee sales.<\/p>\n\n\n\n
Multiple Collections<\/h3>\n\n\n\n
Now, the key to having a large product range is organising it coherently. Most artists focus on one product in each selection, but some separate by design or group similar products together (ie. suitcase, luggage tags and luggage straps).<\/p>\n\n\n\n
Check for New Product Releases<\/h3>\n\n\n\n
We\u2019re always cooking up new and exciting products for you to design! Customers are always on the lookout for new items, so keep your store up-to-date with new product launches.<\/p>\n\n\n\n
Add New Products Regularly<\/h3>\n\n\n\n
Keeping your store active with fresh products and designs is the best way to captivate your audience. It also tells our algorithm that you\u2019re working hard on your store, which results in a higher chance of being featured.<\/p>\n\n\n\n
Example: Mentalembellisher<\/a><\/h3>\n\n\n\nA Contrado veteran, Mentalembellisher has been with us since the beginning and boasts a beautifully unique range of products. You can find a whopping 1,502 products in her store, all neatly separated into 70+ collections.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nStep 3: Getting Your Designs Right<\/h2>\n\n\n\n<\/figure>\n\n\n\nHigh-quality designs are a big part of actually getting sales. You won\u2019t attract much attention if your designs are low-res, not covering the whole panel, or poorly formatted. Here are the most common mistakes to look out for:<\/p>\n\n\n\n
Avoid White Borders<\/h3>\n\n\n\n
Make sure your image covers the entire surface area of the product. If your image is too small, try a repeat pattern or add a background colour. This is especially important for round products like plates.<\/p>\n\n\n\n
Design Every Panel<\/h3>\n\n\n\n
It seems obvious, but make sure every panel of the product is designed to completion. Leaving even one part out may make the product look incomplete and discourage the customer from buying.<\/p>\n\n\n\n
High-Quality Images<\/h3>\n\n\n\n
Make sure your images aren\u2019t low resolution or faulty in any way. We\u2019ve got tons of helpful resources to help you prepare your design in our FAQs<\/a>.<\/p>\n\n\n\nExample: Inkymole<\/a><\/h3>\n\n\n\nA fan favorite, Inkymole offers a wide range of designs that are expertly formatted to complement the shape of each product. For example, she utilises the unique shape of our face masks with eye-catching and cleverly placed designs. <\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Versatile shapes, colors, and textures in each design<\/li>
- Cleverly shaped to complement the mask<\/li>
- Clear, crisp, and well-made designs<\/li>
- Covers every inch of the product<\/li>
- No white borders, low resolution, or parts left blank<\/li><\/ul>\n\n\n\n
Step 4: Checking Content Quality<\/h2>\n\n\n\n<\/figure>\n\n\n\nAnd last, but definitely not least, you need to check your content quality, AKA product titles & descriptions! Content is an essential part of securing the sale and many artists neglect this important step. It needs to meet the following criteria:<\/p>\n\n\n\n
Nailing Your Product Title<\/h3>\n\n\n\n
Your product name should follow this formula: \u2018Product Name \u2013 Descriptor\u2019. For example, \u2018Espadrilles \u2013 Tropical Flora\u2019. Putting the product first will make it easier for customers to find you. Avoid writing titles that are more than 2 lines \u2013 excessively long titles can put people off from buying your product.<\/p>\n\n\n\n
Sell the Product Well<\/h3>\n\n\n\n
Assume each customer knows nothing about the product they\u2019re looking at. The description is where they look for that information! Mention the materials, how it\u2019s made, and any luxurious key points that would appeal to your customer.<\/p>\n\n\n\n
Add Sizes, Sets & Dimensions<\/h3>\n\n\n\n
Sizing & dimensions should always be included in the description, as well as the set size, especially if you\u2019ve locked any product options. Be sure to include them so your customer can make an informed purchase. Size charts are always included in product pages, so no need to add these.<\/p>\n\n\n\n
Discuss Your Design<\/h3>\n\n\n\n
What sets your product apart is the design. That\u2019s why your customer clicked on it in the first place. They want to know what inspired you, how you created it, why you named it that, and so on. Connect with them on a personal level and describe your artistic process.<\/p>\n\n\n\n
Spelling and Grammar<\/h3>\n\n\n\n
Lets take it back to first grade for a second: spelling matters. Your customer\u2019s trust automatically goes down if they see a glaring spelling or grammatical error in your description. Triple-check your writing to make sure it\u2019s correct.<\/p>\n\n\n\n
Word Count<\/h3>\n\n\n\n
The sweet spot for product descriptions is 70 words, about 6 lines. The max amount is 150 words. Try to get as close to 70 words as you can, and fill your description with information about your design, the product itself, and how the custom can use your product.<\/p>\n\n\n\n
Active Voice vs. Passive Voice<\/h3>\n\n\n\n
Utilise active voice & avoid sounding passive in product descriptions. Passive voice sounds something like, \u2018With our Tiger Yoga Mat you will be able to work out in style.\u2019 Active voice, in contrast, says \u2018Work out in style with our Tiger Yoga Mat!\u2019<\/p>\n\n\n\n
Don\u2019t Copy & Paste<\/h3>\n\n\n\n
Search engines scan for duplicate content and won\u2019t show your product page if your content is the same as another page or website, so never copy and paste your title or description. Instead, take care to write unique content for every product.<\/p>\n\n\n\n
What Not to Include<\/h3>\n\n\n\n
No phone numbers, emails, addresses, or other contact information should go in your product description \u2013 that\u2019s for your artist bio. Your website link shouldn\u2019t be here, either \u2013 you don\u2019t want to lead your customer away from the product page.<\/p>\n\n\n\n
Example: Patricia Shea Designs<\/a><\/h3>\n\n\n\nKnown for her vibrant, intricate watercolor patterns, Patricia Shea is not just a talented artist but a copywriting prodigy as well! Her product descriptions are informative, conversational, and give the customer incentive to buy.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Describes & sells the design well<\/li>
- Casual yet informative tone<\/li>
- Persuasive, really sells the product<\/li>
- Encourages customer to buy more products<\/li>
- 71 words \u2013 perfect!<\/li><\/ul>\n\n\n\n
Want more tips? Check out our helpful video below to learn more!<\/p>\n\n\n\n
<\/a><\/figure>\n\n\n\nStep 3: Getting Your Designs Right<\/h2>\n\n\n\n<\/figure>\n\n\n\nHigh-quality designs are a big part of actually getting sales. You won\u2019t attract much attention if your designs are low-res, not covering the whole panel, or poorly formatted. Here are the most common mistakes to look out for:<\/p>\n\n\n\n
Avoid White Borders<\/h3>\n\n\n\n
Make sure your image covers the entire surface area of the product. If your image is too small, try a repeat pattern or add a background colour. This is especially important for round products like plates.<\/p>\n\n\n\n
Design Every Panel<\/h3>\n\n\n\n
It seems obvious, but make sure every panel of the product is designed to completion. Leaving even one part out may make the product look incomplete and discourage the customer from buying.<\/p>\n\n\n\n
High-Quality Images<\/h3>\n\n\n\n
Make sure your images aren\u2019t low resolution or faulty in any way. We\u2019ve got tons of helpful resources to help you prepare your design in our FAQs<\/a>.<\/p>\n\n\n\nExample: Inkymole<\/a><\/h3>\n\n\n\nA fan favorite, Inkymole offers a wide range of designs that are expertly formatted to complement the shape of each product. For example, she utilises the unique shape of our face masks with eye-catching and cleverly placed designs. <\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Versatile shapes, colors, and textures in each design<\/li>
- Cleverly shaped to complement the mask<\/li>
- Clear, crisp, and well-made designs<\/li>
- Covers every inch of the product<\/li>
- No white borders, low resolution, or parts left blank<\/li><\/ul>\n\n\n\n
Step 4: Checking Content Quality<\/h2>\n\n\n\n<\/figure>\n\n\n\nAnd last, but definitely not least, you need to check your content quality, AKA product titles & descriptions! Content is an essential part of securing the sale and many artists neglect this important step. It needs to meet the following criteria:<\/p>\n\n\n\n
Nailing Your Product Title<\/h3>\n\n\n\n
Your product name should follow this formula: \u2018Product Name \u2013 Descriptor\u2019. For example, \u2018Espadrilles \u2013 Tropical Flora\u2019. Putting the product first will make it easier for customers to find you. Avoid writing titles that are more than 2 lines \u2013 excessively long titles can put people off from buying your product.<\/p>\n\n\n\n
Sell the Product Well<\/h3>\n\n\n\n
Assume each customer knows nothing about the product they\u2019re looking at. The description is where they look for that information! Mention the materials, how it\u2019s made, and any luxurious key points that would appeal to your customer.<\/p>\n\n\n\n
Add Sizes, Sets & Dimensions<\/h3>\n\n\n\n
Sizing & dimensions should always be included in the description, as well as the set size, especially if you\u2019ve locked any product options. Be sure to include them so your customer can make an informed purchase. Size charts are always included in product pages, so no need to add these.<\/p>\n\n\n\n
Discuss Your Design<\/h3>\n\n\n\n
What sets your product apart is the design. That\u2019s why your customer clicked on it in the first place. They want to know what inspired you, how you created it, why you named it that, and so on. Connect with them on a personal level and describe your artistic process.<\/p>\n\n\n\n
Spelling and Grammar<\/h3>\n\n\n\n
Lets take it back to first grade for a second: spelling matters. Your customer\u2019s trust automatically goes down if they see a glaring spelling or grammatical error in your description. Triple-check your writing to make sure it\u2019s correct.<\/p>\n\n\n\n
Word Count<\/h3>\n\n\n\n
The sweet spot for product descriptions is 70 words, about 6 lines. The max amount is 150 words. Try to get as close to 70 words as you can, and fill your description with information about your design, the product itself, and how the custom can use your product.<\/p>\n\n\n\n
Active Voice vs. Passive Voice<\/h3>\n\n\n\n
Utilise active voice & avoid sounding passive in product descriptions. Passive voice sounds something like, \u2018With our Tiger Yoga Mat you will be able to work out in style.\u2019 Active voice, in contrast, says \u2018Work out in style with our Tiger Yoga Mat!\u2019<\/p>\n\n\n\n
Don\u2019t Copy & Paste<\/h3>\n\n\n\n
Search engines scan for duplicate content and won\u2019t show your product page if your content is the same as another page or website, so never copy and paste your title or description. Instead, take care to write unique content for every product.<\/p>\n\n\n\n
What Not to Include<\/h3>\n\n\n\n
No phone numbers, emails, addresses, or other contact information should go in your product description \u2013 that\u2019s for your artist bio. Your website link shouldn\u2019t be here, either \u2013 you don\u2019t want to lead your customer away from the product page.<\/p>\n\n\n\n
Example: Patricia Shea Designs<\/a><\/h3>\n\n\n\nKnown for her vibrant, intricate watercolor patterns, Patricia Shea is not just a talented artist but a copywriting prodigy as well! Her product descriptions are informative, conversational, and give the customer incentive to buy.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n- Describes & sells the design well<\/li>
- Casual yet informative tone<\/li>
- Persuasive, really sells the product<\/li>
- Encourages customer to buy more products<\/li>
- 71 words \u2013 perfect!<\/li><\/ul>\n\n\n\n
Want more tips? Check out our helpful video below to learn more!<\/p>\n\n\n\n
<\/figure>\n\n\n\nHigh-quality designs are a big part of actually getting sales. You won\u2019t attract much attention if your designs are low-res, not covering the whole panel, or poorly formatted. Here are the most common mistakes to look out for:<\/p>\n\n\n\n
Avoid White Borders<\/h3>\n\n\n\n
Make sure your image covers the entire surface area of the product. If your image is too small, try a repeat pattern or add a background colour. This is especially important for round products like plates.<\/p>\n\n\n\n
Design Every Panel<\/h3>\n\n\n\n
It seems obvious, but make sure every panel of the product is designed to completion. Leaving even one part out may make the product look incomplete and discourage the customer from buying.<\/p>\n\n\n\n
High-Quality Images<\/h3>\n\n\n\n
Make sure your images aren\u2019t low resolution or faulty in any way. We\u2019ve got tons of helpful resources to help you prepare your design in our FAQs<\/a>.<\/p>\n\n\n\n A fan favorite, Inkymole offers a wide range of designs that are expertly formatted to complement the shape of each product. For example, she utilises the unique shape of our face masks with eye-catching and cleverly placed designs. <\/p>\n\n\n\n And last, but definitely not least, you need to check your content quality, AKA product titles & descriptions! Content is an essential part of securing the sale and many artists neglect this important step. It needs to meet the following criteria:<\/p>\n\n\n\n Your product name should follow this formula: \u2018Product Name \u2013 Descriptor\u2019. For example, \u2018Espadrilles \u2013 Tropical Flora\u2019. Putting the product first will make it easier for customers to find you. Avoid writing titles that are more than 2 lines \u2013 excessively long titles can put people off from buying your product.<\/p>\n\n\n\n Assume each customer knows nothing about the product they\u2019re looking at. The description is where they look for that information! Mention the materials, how it\u2019s made, and any luxurious key points that would appeal to your customer.<\/p>\n\n\n\n Sizing & dimensions should always be included in the description, as well as the set size, especially if you\u2019ve locked any product options. Be sure to include them so your customer can make an informed purchase. Size charts are always included in product pages, so no need to add these.<\/p>\n\n\n\n What sets your product apart is the design. That\u2019s why your customer clicked on it in the first place. They want to know what inspired you, how you created it, why you named it that, and so on. Connect with them on a personal level and describe your artistic process.<\/p>\n\n\n\n Lets take it back to first grade for a second: spelling matters. Your customer\u2019s trust automatically goes down if they see a glaring spelling or grammatical error in your description. Triple-check your writing to make sure it\u2019s correct.<\/p>\n\n\n\n The sweet spot for product descriptions is 70 words, about 6 lines. The max amount is 150 words. Try to get as close to 70 words as you can, and fill your description with information about your design, the product itself, and how the custom can use your product.<\/p>\n\n\n\n Utilise active voice & avoid sounding passive in product descriptions. Passive voice sounds something like, \u2018With our Tiger Yoga Mat you will be able to work out in style.\u2019 Active voice, in contrast, says \u2018Work out in style with our Tiger Yoga Mat!\u2019<\/p>\n\n\n\n Search engines scan for duplicate content and won\u2019t show your product page if your content is the same as another page or website, so never copy and paste your title or description. Instead, take care to write unique content for every product.<\/p>\n\n\n\n No phone numbers, emails, addresses, or other contact information should go in your product description \u2013 that\u2019s for your artist bio. Your website link shouldn\u2019t be here, either \u2013 you don\u2019t want to lead your customer away from the product page.<\/p>\n\n\n\n Known for her vibrant, intricate watercolor patterns, Patricia Shea is not just a talented artist but a copywriting prodigy as well! Her product descriptions are informative, conversational, and give the customer incentive to buy.<\/p>\n\n\n\n Want more tips? Check out our helpful video below to learn more!<\/p>\n\n\n\nExample: Inkymole<\/a><\/h3>\n\n\n\n
<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n
Step 4: Checking Content Quality<\/h2>\n\n\n\n
<\/figure>\n\n\n\nNailing Your Product Title<\/h3>\n\n\n\n
Sell the Product Well<\/h3>\n\n\n\n
Add Sizes, Sets & Dimensions<\/h3>\n\n\n\n
Discuss Your Design<\/h3>\n\n\n\n
Spelling and Grammar<\/h3>\n\n\n\n
Word Count<\/h3>\n\n\n\n
Active Voice vs. Passive Voice<\/h3>\n\n\n\n
Don\u2019t Copy & Paste<\/h3>\n\n\n\n
What Not to Include<\/h3>\n\n\n\n
Example: Patricia Shea Designs<\/a><\/h3>\n\n\n\n
<\/a><\/figure>\n\n\n\nHighlights<\/h3>\n\n\n\n