Primrose and Mabel

Primrose and Mabel is owned by me, designer maker Jo Richards. I'm a professionally trained photographer by trade, who has enjoyed crafting, sewing and art for as long as I can remember. After having my two children, I decided to make a huge career change, re-training as a surface pattern designer and illustrator. Since then, Primrose and Mabel has developed a gorgeous range of exclusive patterns, which have been used to create fabrics, art, stationery, homewares, bedding and much more. All my patterns begin as watercolour paintings, pencil sketches and digital etchings, and are transformed into gorgeous gifts for the special people in your life, accessories for your home, and art for your appreciation.

The origin of the name? Primrose and Mabel were my two, delightful, beautiful, kind, happy and extremely loved Grandmothers, who taught me how to sew, knit, crochet and to appreciate the beautiful things in life. They taught me the importance of being happy, and how the simplest of things can bring a smile to someone's face, and just how valuable that it. I hope my designs bring a smile to my customers' faces too.


Thatcham, Berkshire