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What is White Label Clothing? How Does it Differ from Private Labelling?

what is white labelling

At Contrado, we offer a number of services including white labelling. This is a phrase that tends to be thrown around a lot, but what does it really mean? What is white label clothing?
Put simply, it is a product which is produced, with no branding whatsoever. We would make the product and you, the designer, would rebrand it to make it your own. This makes it appear as though the product has been made by you.

Another alternative to white labelling is private labelling, which is also a service that Contrado can offer you on almost our entire range. This is where we would put your label onto the clothing from the outset. Most of the garment range on the Contrado website gives you the option to design your own label.

How to White Label Products

This is potentially one of the few times where the clue really isn’t necessarily in the name. Although a possibility, it is unlikely that a white label garment will be sent to you with a white label. Unless you had your own, very specific, label printing machine, receiving an item of clothing with a blank label, already stitched into your pre-made product is not going to be of much help to you.

Rather, a white label product is often entirely unbranded. With no branding label and only the necessary safety and care labels. Think of the difference between the label in the back of the collar of a t-shirt, compared to the one normally found on the left side seam.

How to Sell White Label Products

White label products would usually be sent straight from us, to you. You can then brand them yourself to sell on; whether that be at a market, event or in a shop – online or traditional bricks and mortar buildings.

Your re-branding could be something as simple as packaging in a specific bag, box or other methods, which are branded with your company logo, name and/or any website or contact details, or it could be something more intricate such as a tag or label, inside or outside of the garment, an embroidered logo on a sleeve or collar, or whatever your signature mark is.

How to Private Label Products

This can be done within the Contrado design interface. Within the product options for most – if not all – of the clothing range you have a section at the bottom called ‘Label Options’. Here you have the choice to either leave the label blank (white labelling option) or to design the label (private labelling option).

If you select ‘design label’, then the label will appear as an extra area to customise. Take, for example, the men’s cut and sew t-shirt. You can design the front, the right and left sleeves (separately), the back and the neck rib as standard. If you choose to design the label as well this will appear as an extra area that you can customise at the end, with its own preview.

How to Sell Private Label Products

There is much more flexibility when it comes to selling private label products, as they don’t have to be sent to you first. This is because they are already branded, with your logo, company name or details, just for you. This means that you can order them to be sent directly to your customers if you like, or you can order in bulk and sell them anywhere you like without having to do anything to them in between.

On the Contrado platform, you have the ability to open a store as well, which you can use to sell your clothing range. All you need to do is design and create the products and when you’re happy with them, you add them to your store. You can then use your social media and the powers of networking to promote this, and your customers can order directly from there.

Why Branding is So Important

Branding is not just putting your name against something and saying, “I did that!”. It is partially that, don’t get me wrong, but it is also so much more. Your brand is how a customer sees you. It represents their entire experience of your company, products and service. It is what distinguishes you from everyone else, your rivals, your competition, the rest.

We take this very seriously, which is why each and every order that you place with us, is made especially for you. Everything is handmade to order and undergoes stringent quality checks at every stage. We use high-quality fabrics, and high-grade materials as well as modern digital printing techniques. We tailor the type of print to the fabrics being used, to ensure the highest possible quality for each and every order. Not only will you expect the best when ordering from us, but your customers will also receive the best when ordering from you.

Get started

Whether you want white labelling or private labelling, we can cater to your needs and together, we can make a fantastic clothing range for your brand. Whether you are looking to open a store with us or apply for a wholesale account and sell at market, from your own website, or even in bricks and mortar shops, simply click below to get the ball rolling.

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