For Artists

5 Myths About Starting Your Own Fashion Brand BUSTED

fashion myth busted header

1. You should do it alone

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This is maybe one of the most important things that you should disregard immediately. Starting your own fashion brand is huge, and doing it alone just isn’t a good idea. You can, by all means, but you are most likely to find that not doing it alone, will throw the rest of these myths out of the window. Don’t be afraid to work with someone, you would be surprised the difference it can make.

2. It takes up far too much space

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What if we told you that you could start your own fashion brand without taking up any more space than creating your designs takes up? Well, guess what – it’s true. Contrado is a print on demand company, so you don’t need to hold stock. The garment is made when your customers place their order. No waste, no piles of clothing waiting to sell – voila!

3. The set-up costs alone can be crippling

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Whilst setting up your own brand can be an expensive venture; it doesn’t have to cost the earth. Set a budget and stick to it. Make a plan – work out where your budget will go and again stick to it. Don’t think that you have to go all-in straight away, start strong, and then build your range up. With Contrado you have the added bonus of using a cut-and-sew company. Because everything is made on-demand, you won’t need that initial investment of stock.

4. You just need to have a good product

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It’s not all about the product. Don’t get us wrong, it’s definitely a big part of it – but creating your own fashion line is about so much more than that. The design, the product, the audience and how you market it all go a long way. So does customer care. Contrado have more than fifteen years of experience in making high-quality hand made products and outstanding customer care – use this to your advantage. We have great resources about how to market your fashion line (check out this blog post) so that you have more time to focus on your amazing designs.

5. It takes so long to set up

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It definitely doesn’t have to. By all means, don’t rush, make sure that you put your time into your creations, but make sure that your time is well spent. By partnering up with Contrado, a lot of the hassle is taken away from you. Once your account is all set up, you can create your own storefront, you can upload your designs quickly and easily using the online design interface and preview your products before adding them to your store. You can make sure that everything is the way you want it to look without having to invest all your time waiting for a prototype to come through before you can even guess at what it would look like – and you can do it all from the comfort of your own home.

Our final piece of advice?

My mum always used to say to me don’t work hard when you can work smart – and that’s a great piece of advice. Obviously, if you want to achieve your dream of starting your own fashion line, there will be hard work involved – but there is no reason to make anything harder than it needs to be!

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