- Why Sell With Contrado?
- How do you Produce my Work so Quickly?
- Contrado Account Page
- Choosing a Product to Sell
- How to use the Design Interface
- Editing Your Contrado Store
- Adding and Editing Collections
- Posting Products for Sale
- Design Available Options
- Checking a Design in 'Failed Submissions'
- Selling Fabrics and Pattern Designs
- Writing Titles and Descriptions That Sell
- Wholesale Pricing
- Promoting Your Store
- How Will Your Products Look?
- Further Help
Why sell with Contrado?
Contrado is an aspirational fashion, home, and lifestyle
brand; together with talented designers we've been turning their creative visions into high
quality products, since 2002. All our products are handmade to order in our West
London factory. Our facility encompasses all our printing, garment sewing and
product manufacturing teams; this makes us a unique resource for makers and means your
orders are produced to an excellent standard, usually within a couple
of days. Our design, product development, customer service, marketing and
production teams are all under one roof, so it’s quick and easy for us to
communicate and keep you informed about what’s going on.
Our online platform showcases our product range of well over
200 products and this is where shoppers and collectors will discover your brand
and artwork. You have complete control over the store build and product design
process, whilst receiving advice and instruction from one of our expert Artist Relations’ consultants.
We already distribute internationally, reach a global market, and have nine
language territories to sell your work. We curate our marketplace to ensure
visitors get the best designs and artwork and so you don’t feel like a drop in
does it work?
design your products online and build your own branded online store. We help
you market your collections and we handle payments through our checkout. We
then produce and ship your designs; most products are ready to ship directly to
your customers within 48 hours.
do I get paid?
pay our artists through PayPal, within 14 days of successful delivery of an
owns the copyright of imagery I upload?
do, 100%.How much commission will I earn?
When you make a sale through your Contrado store, you'll
earn at least 20% of the ex VAT sale price. You set the price, so if you charge
a little more, you'll earn a higher percentage of the sale price.
I have an established website, can I sell through there?
Yes of course, if you prefer to drive traffic and sales
through an alternative store front, we'd love to help. We can ship in bulk to
you or directly to your customer.
Do you offer wholesale pricing?
Yes, as a seller you get exclusive access to our wholesale
discounts. If you want to sell at an event or want to get the best price per
unit and carry stock; our wholesale system will help.
I use my designs elsewhere?
we have a non-exclusive licence agreement with our creatives, which means you’re
free to use your work elsewhere.
business and marketing support do you offer?
offer a broad range of support to our creatives. We understand every artist and
each brand is different; we have many experts on hands to offer advice tailored
to your approach. Whether you want to drive sales online, take your products to
markets and exhibitions, or offer one-off bespoke pieces for your client base: we’re here to help you maximise your success.
I get a discount?
course! Our creatives receive between 20% and 40% discount on most of their
orders, depending on which products they are ordering and how many.
does the future hold for Contrado?
exciting and beautiful things. We're planning to maintain our recent, rapid
growth and broaden our range of services and products. The best is yet to come!
How do you produce my work so quickly?
One of the great assets you get with us is our ability to work quickly and efficiently. All our manufacturing is in one place and that means no sending of your work to 3rd parties, no supply chain delays, and a far higher ability to maintain QC standards. It also means we can manage our own workflow well. Generally, our products are made and dispatched within a couple of days.
Please note: because we work quickly you must be certain that what you have published for sale, or have submitted for print is exactly as you want it to look. There is little or no opportunity to edit it once a buyer has bought the design or you’ve placed your order. We will print what you’ve designed on screen; please double check everything and make sure it is perfect!
If you edit an existing product this will affect following sales, so if a customer bought one design before, then you tweak the same product in your design account, the newer version will be the next one for sale. That means you need to consider consistency, though it’s best to get it right first time. Fabric samples and test pieces help you refine the design, you can also speak to Artist Relations for advice.
Contrado account page
Here you can add and edit your personal and business
most important information to add is your PayPal email address, so we can pay
you. Do this through ‘update details’, under ‘my business details’. With PayPal
we can set up payments to send automatically to your account, weekly, within 14
days of successful delivery. We’ll also need your address to process payments
and to know where to send wholesale orders.
products’ is where you build and edit your designs; it’s a catalogue of your
purchases’ will display a history of your own orders.
‘wholesale’ tab explains our wholesale system and what discounts you’ll receive
as a #contradocreative.
to ‘my stores’ to create and edit your stores.
‘sales’ tab shows your sales and commissions reports.
submissions’ will tell you what you need to do to make a design ready for sale.
If you aren’t sure why your design has been stopped by our automatic checks,
this is the first place to look.
out for competitions and opportunities in the ‘contests’ tab.
Choosing a product to sell
We make over 200 products, so you’re spoilt for choice.
These choices need careful consideration.
to ‘my products’ and click ‘create products’.
the search bar to search for a specific product.
can find product information on our product pages through the navigation bar.
sure you plan your collections and choose products at a range of price points
to cater for different customers, with different budgets.
a product that suits your design. Choose products which fit your
showcase our artists' designs throughout the website, choose a range of products
to increase your visibility in the marketplace.
How to use the design interface
Our online design interface gives you a huge amount of
control over the product design, which means you can design more freely.
product will have a different set of options: materials, sizing, trim colours
etc. The options you choose here will be the default on the product page. When
you add your product to your store you can choose which options are open to
need to cover the template, but also consider different sizes have slightly
different proportions. You don’t need to design each size individually, customers
can choose a size and our system will rescale your design.
system will check the files you upload and flag any quality issues so there is
little chance of a low-quality file going to print. Click here to read more about preparing your artwork.
can use the designs interface to resize, repeat, and layer images.
the ‘edit’ button to set the exact size of an image file.
take note of the bleed information.
be aware lining up sections of products is not 100% accurate, there is always a
few mm margin for error. Please design with this in mind.
your design covers the template and there are no small white spaces.
you want to leave the background of a section white, set the background colour
- If you want two identical sections to look the same, use the copy side tab when you go to 'add image'.
preview is a great tool for giving an impression of how your product will look
once printed. However, it is not an exact mock up, printed products may vary
slightly from the preview. See more about how your design will print here.
Editing your Contrado store
Head to 'my stores' to create edit your store front.
- When you choose your store URL when creating your store: only input the URL extension, not the full web address.
- Add your
logo, 130 x 130 px
your banner, 1500 x 300 px
your store title and descriptions.
your ‘about me’ section; add your profile picture and web links.
sort and edit collections; add products to your store.
titles and descriptions are very important, not just for human readers, but
essential to get listed in search engines which will help SEO driven traffic. For help, see the ‘writing titles and descriptions for your store’
Adding and editing collections
- Sorting your products into collections is a great way to
group similar designs.
- Using collections makes your store more user friendly and allows
customers to find products they love.
- The collection titles and descriptions are vital, not just
for customers, but to help you sell via SEO marketing as well. For
help, see the ‘writing titles and descriptions for your store’ section.
Posting products for sale
The product page is a very important page, it is often where customers decide to make a purchase. You can control the price, title, description and product options here.
you add the product to your store you set the price and can see how much
commission you’ll earn. The minimum price is the retail price of our on-demand print service, and minimum commission is20%.
undervalue yourself; if you add a premium to the price you’ll significantly
increase your earnings. If you increase the price, you earn a higher percent of commission. People make the decision to buy based on the quality of
the product and your design more than the price.
can choose the product options that you want customers to be able to choose. Tick a box if you do not want them to have a
choice for an option.
product titles and descriptions are essential so shoppers clearly understand
what they are seeing, and to help with search marketing. See the
‘writing titles and descriptions for your store’ section for help.
be aware whilst you are logged in, prices in your store will update to display
your wholesale price; your customers will still see the retail price you set.
are limited to the number of products you can have in your store. We want to
encourage considered product design and artwork which is tailored to the unique
templates of each product. Initially you will be limited to just 10 products in
your store, this is so we can feedback quickly and amendments will be quick and
easy whilst you get the hang of our website. If you reach your product limit
and want to add more products, please contact Artist Relations.
Design available options
Before posting some products for sale, you’ll need to check,
tweak and confirm designs for each size option.
- Click ‘design available
options’ to review and edit different sizing options. You’ll then be
prompted to edit a save sizing for each design before you can post the product
- Currently designs are
automatically resized to larger and smaller items, which can cause
cropping or some designs to shift. This feature solves these problems and
means your customers will get the as products you’ve designed, no matter
Checking a design in 'Design Errors'
Our system checks your products' designs when you add them to
your store. If it’s not ready for sale, check the ‘Design Errors’ tab to
find out why. Below are a few common issues:
your design doesn’t fully cover the print template then you will need to
correct this. If you want to leave the background of a section white, set the
background colour to #fffffc
you haven’t designed a section, your will need to complete the design, again,
set the background colour to #fffffc if you want a blank white section.
any of the images you upload are not high enough quality to print at the size
you’ve specified then you’ll need to resize the image or upload a larger file. See more info on preparing your artwork here.
Selling fabrics and pattern designs
Our pattern design system makes it easy for you to upload a
single tile and create seamless patterns across fabrics and other products.
Your customers can then choose the fabric type, set the size and purchase from you.
- Go to my products and select the fabric tab to
create a pattern to post for sale. If you want to buy a piece of fabric at a
set size, use the ‘design to buy’ tool.
- Ensure the artwork you upload will repeat
seamlessly, you’ll be able to preview the repeat in our pattern design
- Once you’ve uploaded the motif, set the tile
size and how the pattern should repeat.
- When you add the pattern to your store you can
pick which products the pattern will be available on and add the artwork title,
- You can’t set the price of patterns at the
moment, as they will appear across many products of at various price points.
You will receive a fixed rate of commission at 20% of the ex VAT sale price.
Writing titles and descriptions that sell
We want you to be successful, and that means you need sales. We selected you after all, so lets make it happen by ensuring your on page information works, that it sells and informs, persuades and entices readers to buy your amazing product and designs.
The titles and descriptions throughout your Contrado store
are really important, as they are read, not just by potential customers but also by
the search engines. The search engines 'robots' will crawl and read your pages to work out if the content is worthy of listing in their search results. You need to help your store be discovered by customers searching to buy products. You do that by writing good titles and copy.
This section will help you be a copywriting wizard.
Know a new best friend: Search Engine Optimisation.
Although its name, Search Engine Optimisation (SEO), may not
sound too exciting, it’s worth learning the magic behind it. SEO is one of the
most powerful tools you’ll have for increasing your pages’ traffic and it
doesn’t need to cost you anything.
Here are a few tips to help make your copywriting go from a
poor party trick to a spell binding, jaw-dropping show-stopper.
Your product titles need key terms
Search engines, like Google, look for keywords and key terms
on web-pages. If you want customers to find your bomber jacket you need to
include ‘bomber jacket’ in the product title and description. Key terms are
better than keywords. Using strings of descriptive keywords will help your
product be found; ‘Silk cushion’ will get your page higher up the results than
‘cushion’ and ‘floral silk cushion’ is even better.
Don’t go too crazy
You only need two to tango. Only use two key terms per
product page, make sure they are relevant to the product. One is too lonely and
three’s a crowd.
Try some role-play
Imagine you are a customer searching for your product. What
would you search in Google to find it? This role playing is the best way to
think of appropriate key terms.
Use key terms in the descriptions
Key terms should appear in the descriptions as well as the
title. They only need to appear once or twice, so don’t stuff the descriptions
with the same terms, and take care to write as naturally as you can.
Content volume matters
Not too much, not too little. Search engines will skip your page if there isn’t enough
copy to satisfy a page reader. Though don’t write too much as this will send the
customers who find your page to sleep. It has to fit the page, look good and be enticing to read. That takes a bit of effort, but really is worth it.
Use your own voice
These are your products and your store: you are the best person to speak about your work. Use your natural
tone of voice whilst writing, but don’t use slang or nonsense words. Be
confident, descriptive, and informative. Let the customers know how great your
designs on this product are, how they were made and someone should buy them.
Triple check your spelling and grammar. Mistakes are the easiest way to lose a sale.
Different products need different copy
It sounds obvious but don’t copy and paste; search engines
will ignore sites which have many pages with the same words duplicated. Copywriting can be a joy - find your creative urge, it's your baby, so tell people how the product is worthy with your design. Take it in stages you’ll quickly get it. Boil it down, polish it, and go back and revise again. The best person to tell the world about your designs is you, so make the effort here - it is worth it.
For full information about wholesale accounts see here.
As a Contrado Creative you get access to our exclusive wholesale
pricing. It’s all automated and means you can order you own pieces for
discounted prices, whether you’re looking for a few samples to take to a
photoshoot; supplying a client or retailer; or taking your products to sell at
a market, pop up or exhibition.
increase in tiers, based on the number of products in the order.
- 1 - 10 products: 20% discount
- 11 - 20 products: 25% discount
- 21 - 50 products: 35% discount
- 51+ products: 40% discount
can mix and match any number of designs, sizes, and products; you don’t need to
order 10 of the same items to qualify for the next tier.
you’re logged in to your seller’s account discounts will automatically apply
when you add your products to your basket.
you’ve added a premium to the prices of products in your store this won’t be
visible to you when you’re logged in to your account. You won’t pay the
premium, but customers will.
few products are not included in the wholesale discount system: items under
£15, espadrilles and suitcases.
large orders production times can be extended. Please contact Artist Relations before
placing your order if you have a specific deadline.
are included in the wholesale system, we offer a 20% discount on all fabric
orders (excluding samples and swatches).
Promoting your store
The best person to tell the world about your artwork is you.
We promote our artists through many digital marketing channels, SEO, PPC,
social, influencers and PR. There are many channels available through which you
can spread the word about your store and sell your products:
media is a fantastic communications tool and it has transformed the world, how
we interact with brands and how we shop. Utilise it. It’s a free media platform
where you can talk directly to consumers and receive feedback on your work.
It’s not easy to sell through social media, though you can simultaneously
advertise, make announcements, network, receive feedback, get inspired and much
more. You can pay to boost your reach on most social platforms now; this can be
useful and is worth experimenting with; if you don’t see conversion you
may want to refine your approach before investing more. For more advice on best
practices for social media get in touch with your Artist Relations consultant
or go to our blog.
support and advise on SEO and it’s woven into the store building process.
Writing good descriptions and titles will help you get found in search engines.
Be descriptive, think about what customers will search for to find your
products and regularly update the written copy in your store to maximise your
reach. See more advice here.
is closely linked to SEO marketing. We have a team of expert marketers running
PPC campaigns for all our artists product pages. We wouldn’t advise running PPC
campaigns for your Contrado products as we’ll be competing and bidding prices
will rise. If you are keen to run your own PPC campaigns please contact Artist
- Add a link to your website, if you have one, so your fans can easily find your store.
are many traditional approaches to selling your products which we can support
with too. Whether you want to supply other retailers, sell your goods at
markets or other events, sell through your own online shop or other
marketplaces; we can advise and help you make the most of these opportunities.
Wholesale pricing also helps in many of these situations.
bestselling and most successful artists plan their approaches carefully and
reach customers through multiple digital and real-world channels. Finding what
works for you and your brand is key. Don’t hesitate to get in touch if you want
any further advice.
How will your product look?
The digital preview in the design interface is a fantastic
tool to get an impression of how your product will come out. However, they are
not exact representations of the finished piece and the product may vary
Please ensure the artwork you upload is as you want it to
print. Any glitches or errors in your file may not but picked up when you print
your product or a customer orders it. Designers are responsible for checking
the artwork they upload to the products they design.
We try our best to reflect these variations in our product
preview so that customers have the best idea of how the finished product will
look and we always strive to achieve colours most true to your artwork.
Materials of particular note that will affect the colours of your print are:
- China (e.g. china plates, mugs)
- Metal (e.g. tin boxes, lighters)
- Cotton (e.g. T-shirts, dresses)
Please also read important information on colour variations
If you’re unsure which fabrics to choose, or offer for a
product, it’s highly recommended that before ordering any full
products that you order samples of your artwork on these fabrics.
If you have any further questions, which aren't answered by this guide, then please don't hesitate to get in touch with Artist Relations:
+44 (0) 20 3598 8810
You can also speak with our customer service team on live chat on this website, or find more contact details through the contact us